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‘Our little secret?’ Mom sexually assaulted during Henrico massage

HENRICO COUNTY, Va. -- Receiving a massage from a licensed massage therapist is supposed to be a relaxing experience. However, for one woman, her relaxing experience quickly turned to a nightmare.

Danielle Dick is speaking out for the first time about the day she was sexually assaulted by a Henrico massage therapist.

“For a long time, I changed the way I went to the grocery store and I changed all my errands so that I wouldn’t have to drive by it, but it is virtually impossible not to drive by a Massage Envy, they are all over the place,” Danielle explained.

Danielle Dick

Danielle is a professor at local university, where she heads several programs. She is also a schedule-juggling, multi-tasking mother of a 10-year-old.

“It would make me sick to my stomach every time I passed a store, or saw an advertisement,” Dick continued.

She said massages were her escape and chance to recharge, but one Sunday in 2015, her whole perspective changed.

“I was actually feeling a little under the weather that day, and was going to cancel my massage but thought no it’ll be relaxing.”

Danielle said the next thing she knew, she was lying on the massage table, frozen, in shock.

She recounted the moment things went wrong. “At first you think, well that was a little odd, did his hand just slip?”

Danielle told CBS 6, that at the time, she felt violated, but afraid and confused.

“It takes a while for your brain to catch up and realize, oh no, this is what is going on.”

Danielle said she was torn about how to handle the situation. Then, came her moment of clarity.

“At the very end of the assault, he leaned over and said, ‘Our little secret, okay?’ And that was the point at which I knew, I’m going to report this, I have to report this,” she recalled.

Danielle said what happened next, made her reality even more of a nightmare.

“‘We understand that you were unhappy with your massage experience, so we won’t charge you for the massage, and if you’d like to cancel your membership, we won’t charge you a penalty fee.’”

Danielle said that was Massage Envy's response to her cry for help, and that the manager refused to call 911, and said the incident would be handled internally.

CBS 6 reached out to Massage Envy's corporate office about Danielle’s concerns. The company released this statement:

“We are deeply concerned by this and, although this is an active legal case and we can’t comment on the specifics, we have reached out to Ms. Dick, through her counsel, to continue to listen to and better understand her concerns and ideas. 

We can tell you that we expect franchisees to treat every member and guest with dignity and respect, and that includes support for reporting incidents to law enforcement. 

As leaders in the industry, we are passionate about developing and maintaining our policies for every franchisee as they screen and train their therapists, with the goal of stopping preventable incidents of inappropriate conduct at Massage Envy franchise locations.

We know that the members and guests that come to Massage Envy franchise locations put trust in the franchisee’s licensed or certified therapist that performs each service. 

So, we are always looking to build on and improve those standards in order to create the safest and highest quality customer experience in the industry."

Today, nearly two years after Danielle reported her assault to police and endured an 11-month legal battle, court documents showed her massage therapist Daeshawn Bullard is in jail, serving a 5-year sentence, convicted of sexual battery and forcible object, sexual penetration.

Daeshawn Bullard

However, for Danielle, the fight is far from over. She replied in Massage Envy's statement, with a written statement of her own:

"Danielle Dick confirmed that Massage Envy did reach out through her counsel, and threatened her with legal action. She noted that Massage Envy has released multiple statements similar to this one in response to sexual assaults reported at Massage Envy [locations] across the country. But they have announced no improvements to their policies in the two years since her assault happened."

She is also blogging about her assault, and has started a petition to force Massage Envy to put policies in place that protect their clients and support victims that are sexually assaulted.

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