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ASHLAND, Va. -- Police have released photos they hoped would help find the person or persons responsible for a deadly shooting outside the Walmart in Ashland.

Ashley Fricke, 25, of Woodford, Virginia, was found shot and killed inside a car parked at the Ashland Walmart at about 11 p.m. Saturday.

"The person of interest in these photos and video, possibly a female, appears to be wearing a white top, dark pants and boots. The vehicles of interest are a red SUV and a silver/grey/gold compact four-door sedan. The person of interest depicted is believed to be the driver of the sedan involved in the shooting seen leaving in the video," an Ashland Police spokesman said. "Investigators also want to speak to the individuals in the red SUV seen in the video regarding anything they saw during the incident."

Ashland Police were dispatched to the area of 100 Hill Carter Parkway around 11 p.m. Saturday. When officers arrived, they found Fricke fatally wounded inside a car. She suffered a single gunshot wound and died at the scene, police said.

Fricke was an employee at the Holiday Inn down the street. She went to Caroline County High School and was engaged.

"I have a daughter who's 22. It could've been anyone. We're here all the time,” said Linda Arnette, who lives in Ashland. "You didn't think that this could happen in such a tight-knit community.”

Alexis Frye works close to the Walmart and says she was shocked to hear about the murder.

"Stuff like that just doesn't happen,” she said. "I saw people saying that they were scared to go to Walmart and that they didn't want to go to Walmart anymore because they hadn't caught the person."

Anyone with information was asked to call Ashland Police at 804-730-6140 or Crime Stoppers at 804-780-1000.