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Packers-Cowboys game earns record rating

DALLAS — The Green Bay Packers’ 34-31 win over the Dallas Cowboys had everything a NFL fan could want: a duel between two big-name quarterbacks, lots of scoring and a last-second game-winning field goal.

It also had everything that Fox, which broadcast it, could want: a ton of viewers.

The game brought in a 28.2 overnight rating, the best metered market rating for an NFL Divisional Playoff game on any network in 20 years, according to Fox.

To calculate those ratings, Nielsen takes the percentage of households watching a broadcast in 56 US markets and comes up with an overnight average. The 28.2 overnight rating for the game means that 28.2% of households in these 56 markets tuned into it Sunday afternoon.

The network is projecting that the game will be the most-watched telecast of any kind since Super Bowl 50 last February.

Mason Crosby #2 of the Green Bay Packers celebrates with Jacob Schum #10 of the Green Bay Packers after kicking the game winning field goal against the Dallas Cowboys in the final seconds of a NFC Divisional Playoff game at AT&T Stadium on January 15, 2017 in Arlington, Texas. The Green Bay Packers beat the Dallas Cowboys 34-31 (Photo by Tom Pennington/Getty Images)

Mason Crosby #2 of the Green Bay Packers celebrates with Jacob Schum #10 of the Green Bay Packers after kicking the game winning field goal against the Dallas Cowboys in the final seconds of a NFC Divisional Playoff game at AT&T Stadium on January 15, 2017 in Arlington, Texas.
The Green Bay Packers beat the Dallas Cowboys 34-31 (Photo by Tom Pennington/Getty Images)

Fox wasn’t the only one to reap the NFL’s benefits on Sunday.

NBC’s broadcast of the Pittsburgh Steelers’ 18-16 win over the Kansas City Chiefs Sunday night had a 21.9 overnight rating. That is the best-ever primetime metered-market household rating for an NFL Wild Card or Divisional round playoff game, according to the network. (It may have helped that there has never before been a Wild Card or Divisional round game on Sunday night; this one was rescheduled due to inclement weather.)

The NFL had ratings problems during its regular season, but it’s now looking at what will likely be another very big weekend, as the AFC and NFC Championship Games both feature popular teams, with the Packers, Steelers, Atlanta Falcons and New England Patriots all in contention.

It’s also looking at a Super Bowl that could shatter ratings records.

The loss of the Cowboys, who had helped keep the NFL’s ratings afloat, is a hit for the league but the Super Bowl could still bring in an unprecedented amount of viewers, especially if it features a matchup between the Patriots and Packers.

A Patriots-Packers Super Bowl would feature two of the hottest teams in the NFL, and pit two of the best quarterbacks of this generation, Aaron Rodgers and Tom Brady, against one another for the first time ever on the NFL’s biggest stage.