Jamba Juice opens in Short Pump, eyes Scott’s Addition next

Jamba Juice opened the region’s first location at 11807 W. Broad St. in the Corner at Short Pump retail center. (J. Elias O’Neal)

Jamba Juice opened the region’s first location at 11807 W. Broad St. in the Corner at Short Pump retail center. (J. Elias O’Neal)

HENRICO, Va. — A new-to-Richmond juice and smoothie bar is now open in Short Pump.

Jamba Juice quietly opened the brand’s first store in the region last week in the Corner at Short Pump retail center at 11807 W. Broad St., with local franchisees Ritesh Brahmbhatt and Vikram Parekh at the helm.

With the Short Pump store operational, the duo now has its sights set on opening another location in Scott’s Addition, a booming neighborhood in the city.

“It’s certainly where we would like to be,” Brahmbhatt said of Scott’s Addition. “We want to get this (Short Pump) location going and on a routine before we fully dive into another operation.”

While Brahmbhatt and Parekh have not settled on a property in Scott’s Addition, they are working with brokers Peter Vick and Harrison Hall of Divaris Real Estate to find the right location.

Jamba Juice is known for smoothies and juices, in addition to fruit bowls, yogurt and granola, breakfast wraps and toasted sandwiches.

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