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‘He was so sweet,’ shopper says about murdered Dollar General manager

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RICHMOND, Va. -- Customers drove to the Dollar General in South Richmond Saturday to find the doors locked and to remember the city's 50th homicide victim.

Ronald Holder, 48 of Henrico, was found shot to death in the driver’s seat of his car at the Dollar General on Walmsley Boulevard around 8:05 Friday morning, according to police.

Ronald Holder

Ronald Holder

“I can’t believe this has happened to him and don’t know why,” said one customer named Yvonne.

A ‘help needed’ police flyer with Holder’s picture was taped to the front door of the store alongside a sign that read “closed until further notice.”

People who knew and recognized Holder from working inside the store said they considered him a friend.

A customer cries as she learns Ronald Holder was murdered outside his store.

A customer cries as she learns Ronald Holder was murdered outside his store.

“This was one of the most nicest managers they could ever have to this store,” said Yvonne. “He was so pleasant, nice, and he had things stocked for the people.”

Another customer broke down in tears when she read that Holder was murdered before the start of his shift.

“He was so sweet to me and my daughter,” she cried.

Neighbors said Holder was devoted to his job and his family. Relatives at his Henrico home said they were grieving and too emotional to talk.

Several customers created a small memorial with flowers and cart in his honor in front of the store.

Customers create a cart memorial to honor Ronald Holder.

Customers create a cart memorial to honor Ronald Holder.

Police, who have not released a motive nor a description of a potential suspect, are asking anyone with information to call Crime Stoppers at 804-780-1000.