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Kroger continues to expand online grocery service in Richmond

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CINCINNATI - JULY 15: The Kroger Co. corporate headquarters is seen July 15, 2008 in downtown Cincinnati, Ohio. Kroger is one of the nation's largest grocery retailers, with fiscal 2007 sales of over $70 billion. (Photo by Scott Olson/Getty Images)

RICHMOND, Va. –  As the grocery store market continues to heat up in the Richmond-metro, Kroger looks to stand out with a new online shopping service.

The grocery chain, which operates around 120 stores, 115 pharmacies and 86 fuel center centers in its Mid-Atlantic Division,  continues to add stores which offer the online ordering system called ClickList.

The latest store to offer the service is at 14101 Midlothian Turnpike.

The Kroger or Kroger Marketplace stores where there service is currently available includes:

  • 10800 Iron Bridge Road, Chester
  • 11895 West Broad St., Henrico
  • 3001 Polo Parkway, Chesterfield
  • 9000 Staples Mill Road, Henrico
  • 9351 Atlee Road, Hanover
  • 13201 Rittenhouse Drive in Chesterfield
  • 7000 Tim Price Way in Chesterfield
  • 3507 W. Cary St., Richmond
  • 14101 Midlothian Turnpike in Chesterfield

Two additional locations will add this service: 12726 Jefferson Davis Highway in Chesterfield and 1510 Eastridge Road in Henrico.

Each ClickList location offers more than 40,000 items, including fresh meat and produce, with new items added every week.

The basics of ClickList are straightforward.

The customer goes to their designated Kroger store’s website and creates a shopping list, selects a pick-up time and then places an order. Once an order is placed, a Kroger store associate shops the store to fulfill the order and stores it in “temperature-appropriate zones” until the customer arrives.

When the customer arrives to the designated pick-up area a store associate loads the order into the customer’s car.

A $4.95 service charge is added to the total. The hours of service run from 7 a.m. – 8 p.m., daily.

Orders placed before midnight are available for pick-up the next day at a specific time chosen by the customer.

Payment is made at time of pick-up, right from the customer’s car.

Coupons electronically linked to a customer’s loyalty card will automatically redeem to reduce the cost of the order. Paper coupons will be deducted at time of pick up.

If an item is not available, store associates will offer a substitution to the customer, which the customer may accept or decline.

Pharmacy prescriptions are not included in the program.

Kroger began testing online ordering in select stores starting in November 2014 and company officials said the customer feedback “has been overwhelmingly positive.”

“We’re always looking for ways to provide additional value – and now we can help our customers save something priceless – their time,” said Anne Jenkins, spokesperson for Kroger’s Mid-Atlantic Division.

The service charges $7.99 for expedited delivery times. Relay Foods offers a similar online ordering,  pick-up service, with specific days and locations for pick-up.  Currently, Amazon offers a service for its Prime members, called Prime Now, that delivers items to your doorstep, in two hours.