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Quirk Hotel set to open on West Broad Street

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RICHMOND, Va. —  It won’t be completely finished in time for the bike race, but Ted and Katie Ukrop’s new downtown hotel will start welcoming guests as planned this Thursday, Sept. 17.

Construction crews continue to work on the Quirk Hotel at 201 W. Broad St. The hotel and future home of Quirk Gallery had been aiming to fully open at the start of this month, ahead of the UCI Road World Championships, but work that remained pushed that date back two weeks.

Now, just days before the cycling event is set to start outside its doorstep, the 75-room hotel is planning to open in phases, with a couple of floors accommodating guests starting Thursday, two more floors opening Friday, and the rest of the rooms opening Nov. 1.

The ground-floor lobby and the in-house Maple & Pine Restaurant will open Thursday, as well, the Quirk Gallery will open Saturday, and a public-accessible rooftop terrace and bar will open Nov. 1, according to hotel representatives who were on site Monday.

The hotel offered a sneak peek ahead of Thursday’s opening, when Quirk will join many area hotels aiming to capitalize on the nine-day race event.

Between Thursday and Friday, 54 rooms will open at Quirk, all of which are booked over the course of the race, said Kelsey Sharp of DKC, a public relations firm working with the hotel. Best available room rates during those days range from $269 to $309 a night, according to the hotel’s website.

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