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How Walmart was tricked into selling $400 PlayStation4 consoles for $90

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Walmart customers using the price match promotion have tricked the company into selling $400 PlayStation 4 consoles for less than a quarter of their retail price.

Using third-party sellers on Amazon, Walmart customers were able to purchase PlayStation 4s for as low as $90, CNBC reports.

On Nov. 13, the company announced it would price-match select online retailers, including Amazon. However, any Amazon user with a registered selling account can create authentic-looking pages and list items “for sale” online.

According to the Walmart policy, customers were required to show the cashier a screenshot of the sale page to request the price match.

Walmart’s online price match policy states, “We’re committed to providing low prices every day, on everything. So if you find a current lower online price from an online retailer on an identical, in-stock product, tell us and we’ll match it.”

According to CNBC, some employees apparently did not verify the legitimacy of the online prices, as many customers have reported being able to purchase the PlayStation 4s for $90.

On social media, customers posted pictures of receipts showing that Walmart accepted and price-matched the fake Amazon listings.

On Wednesday afternoon, a Walmart spokesman told CNBC that the retailer’s policy has been updated. Stores will no longer honor prices from “marketplace vendors, third-party seller, auction sites or sites requiring memberships.”

“We can’t tolerate fraud or attempts to trick our cashiers,” Walmart said in a statement to CNBC. “This kind of activity is unfair to the millions of customers who count on us every day for honest value.”

9 comments

  • Vastly Amused

    There’s a term for this: Fraud. While the criminals stealing from Wal-Mart may try to hide behind the wording of the “price match”, the requirement in any case would be that the offer by the 3rd party be real, i.e., that they actually had the item and would sell it for that price. Since these Amazon sites were phony, and the people using the price match knew it- well, it’s easy to track those units. WM should be the real b*****ds people love to claim they are, and hunt them down and then either file criminal charges or sue the little thieves.
    I hate thieves.

  • Alex

    Unfortunately, this type of fraud is very common at Wal-Mart. You constantly have people that are trying to cheat the system with this technique as well as fraudulent coupons, trying to return game consoles that have their old game console in them, using someone else credit card, etc. I could go on and on but that would bore people. Take it from me that it is true.

    • Matt Lindsay

      this is 50/50. Best Buy has perfected price match. Clearly Walmart needs to better equip their employees with the proper policy and procedure for “shady acts” and in additon to that, for being such a large player in retail one would think Walmart would be wise enough to look at competitors online price match policies. ie: (Target- “Online competitor matching is limited to items sold on Amazon.com, Walmart.com, BestBuy.com, ToysRUs.com, and BabiesRUs.com by the site owner” – SITE OWNER.) (Best Buy- “Our Price Match Guarantee does not cover: …..Products shipped from or sold by third-party sellers (Marketplace sellers) on websites.”) WALMART needs not to role out half thought out policies just because of a holiday. This was a idiotic mistake on there part. Some people will always look for a hack.

  • Stanalishi

    Its not Fraud their policy stated they matched prices from sites like Amazon. The customer brought in proff of the item listed at that price on Amazon. The people win! Play the worlds smallet violen for Wal Mart booo hooo.

  • marie

    What part of ‘the ad was fake’ don’t you get? it was not proof of the amazon item. you couldn’t get it on amazon for $90 so its not a price match! pure fraud.

    • Joe

      Not necessarily, just because now it is known to be fraudulent pages, or YOU would know it’s fake doesn’t mean there arent users out there would know.

      My mother for instance knows how to surff thru the amazon pages, but would never know that a page she saw on there wasn’t legit, because she doesn’t think that way.

  • Kimmy

    I’m not implying what the customers did was justifiable because it WAS NOT; however, Wal-Mart has been cheating their employees for YEARS so they kind of got a taste of what they sent around…

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