Recent studies show that 75 percent of youth between the ages of 12 and 20 are non-drinkers. However, it will take a community-wide effort to drive that number even higher.
CBS 6, in collaboration with Loveland Distributing, is hosting the NOT4ME video challenge contest to discourage underage drinking.
Our goal is to promote community involvement with schools, law enforcement, and local media to bring heightened attention to the cause.
Any actively enrolled high school student in Central Virginia can enter the NOT4ME contest by creating a 20-second video based on the NOT4ME theme. [BONUS: Click here to connect with NOT4ME on Facebook]
Prizes will be awarded to the top two contestants and to the first place winner’s teacher. Plus, the winning video will be broadcast live during the 56th Annual Grammy Awards on Feb. 8.
“CBS 6 is committed to increasing public awareness and the harmful effects of underage drinking,” stated Stephen Hayes, WTVR-TV’s General Manager. “Our priority is to empower and encourage our youth to act responsibly, and this campaign helps support our mission.”
The contest will kick off on Sept. 29, 2014.
Congratulations to our 2014 NOT4ME winner! Jake Harris from Patrick Henry High scored the top prize with his video, “Washed Away.” Jake scored a $1500 cash grant and his teacher, Michelle Gary, won a $1000 cash grant.