Facebook kills off ‘annoying’ feature

Facebook thumb

NEW YORK — Facebook is getting out of the business of gift card peddling.

You will no longer be prompted with a wrapped-present icon to send your friends a Starbucks or Target gift card on their birthdays — Facebook’s Gifts service is set to be discontinued.

Launched in September 2012, Gifts will no longer be available as of August 12, according to a Re/code report. Facebook did not immediately respond to a request for comment.

The Gifts app was already scaled down from allowing users to purchase and send tangible presents, to exclusively e-gift cards activated by digital codes.

The move seems to be in line with a new e-commerce strategy for the social networking giant.

The Gifts news comes just days after the company revealed its new “Buy” button — an embeddable feature similar to the “Like” button that allows users to make purchases from a selection of small businesses partnered with Facebook.

Facebook’s recently revealed second quarter results showed the company’s major growth in mobile. The social network’s experimentation with e-commerce ventures may present another opportunity for engagement with smartphone users — both vendors and shoppers.

3 comments

  • BUG

    I HAVE NEVER UNDERSTOOD WHY GROWN PEOPLE LIKE TO SPEND SO MUCH TIME ON THIS . TALK FACE TO FACE. STOP SNOOPING.

    • Dustin Cavanaugh

      Hard to talk to friends in other states/countries face to face. Also, I don’t think snooping means what you think it means.

  • arden

    I would like for post to appear in the order they were posted. Bug- I live out of state. The majority of the people on my facebook are family…Only some co workers and local friends are on my facebook…

Comments are closed.

Follow

Get every new post delivered to your Inbox.

Join 2,031 other followers