Is McDonald’s new ‘Happy’ mascot too happy?
McDonald’s is looking to promote healthier food options and they are doing so with a mascot not familiar to many in the U.S.
The world’s largest fast food chain tweeted out a picture of “Happy” — the company’s animated version of a happy meal. According to McDonald’s, “Happy” has already been a part of advertising since 2009 in parts of Europe and Latin America.
This unveiling of “Happy” comes as McDonald’s gets ready to introduce yogurt options for Happy Meals this summer.