October Festival Guide

KFC brings back its fabled Double Down

KFC brings back its fabled Double Down

NEW YORK (CNNMoney) — KFC is bringing back the Double Down, a bacon and cheese sandwich that uses two fried chicken filets as a bun. But like a spring chicken, it won’t be around for long.

“Yes, it’s true! What is arguably the most talked-about product in KFC history is coming back, but only for a limited time,” said KFC spokesman Rick Maynard, in an email to CNNMoney.

He said the Double Down will be on the menu nationwide from April 21 to May 25.

The news comes just days after KFC unveiled a chicken corsage for prom season. The corsage features a wristlet of flowers that comes with a gift card that the recipient can use to buy chicken at KFC.

The unique Double Down sandwich was a big hit when it was first unveiled back in 2010.

“It includes bacon, Monterey Jack cheese and Colonel’s sauce sandwiched between two 100% white meat Original Recipe filets,” said Maynard.

Yum Brands Inc., the parent company of KFC, only made the sandwich available temporarily before yanking it off the market.

“KFC sold more than 10 million in the first month when Double Down launched in 2010,” Maynard said.” As a result of that popularity, the product remained on the menu past the end of the original promotional period.”

Back in 2010, Yum Brands Chief Financial Officer Rich Carucci referred to the sales as having an “immaterial” impact for the overall company.

Double Down may be following in the popular footsteps of McDonald’s Shamrock Shake, a neon green frozen drink that spurs a sales frenzy when it’s offered seasonally.

2 comments

  • Vasu Murti

    Preaching a sermon in York Minster, September 28, 1986, John Austin Baker, the Bishop of Salisbury, England, attacked the overcrowded confinement methods of raising and killing animals for food (“factory farming”), choosing as his example, the treatment of chickens.

    “Is there any credit balance for the battery hen, denied almost all natural functioning, all normal environment, lapsing steadily into deformity and disease, for the whole of her existence?” he asked. “It is in the battery shed and the broiler house, not in the wild, that we find the true parallel to Auschwitz. Auschwitz is a purely human invention.”

    On another occasion, Bishop Baker taught: “By far the most important duty of all Christians in the cause of animal welfare is to cultivate this capacity to see; to see things with the heart of God, and so to suffer with other creatures.”

    On World Prayer Day for Animals, October 4, 1986, Bishop Baker preached against indifference to animal pain and lauded the animal welfare movement:

    “To shut your mind, heart, imagination to the sufferings of others is to begin slowly but inexorably to die. It is to cease by inches from being human, to become in the end capable of nothing generous or unselfish—or sometimes capable of anything, however terrible. You in the animal welfare movement are among those who may yet save our society from becoming spiritually deaf, blind and dead…

    “…Rights, whether animal or human, have only one sure foundation: that God loves us all and rejoices in us all…”

  • gary

    wow,what a quack,anyway have you ever been to a local KFC?what a mess.Workers with attitudes and the place is just dirty

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