RICHMOND, Va. (WTVR)– Facebook and Twitter users nationwide have turned their profile pictures purple in support of World Cancer Day.
On Tuesday, Chevrolet moved from the roads to the internet highway, promising to contribute $1 to the American Cancer Society for every individual purple profile picture, up to $1 million dollars
Purple is the color of cancer survival, according to the American Cancer Society.
Many Richmond residents have jumped onto the trend, using the hash-tag #PurpleYourProfile on Twitter and sharing the link on their Facebook pages.
Locally, Virginia Commonwealth University and University of Richmond students submitted their purple profile photos (Click “Submit” to add your own photo to the gallery).
Chevrolet has supported the American Cancer Society for 11 years, according to their website.
“Action is the strongest way to improve the lives of those with cancer today and help find cures to end the disease tomorrow,” Chevrolet officials wrote on their campaign website.
Chevrolet has also worked with the American Cancer Society to launch the Purple Roads initiative. They will donate one dollar until the $1 million mark is reached.
This program that allows volunteers to donate their time and use of their cars to provide transportation for people who have cancer and do not have a ride or are unable to drive themselves, according to Chevrolet.