WATCH: What Scarlett Johansson did to get this ad banned from the Super Bowl

Posted on: 10:43 am, January 30, 2014, by

(CNN) – First, actress Scarlett Johansson’s SodaStream Super Bowl ad was rejected for taking shots at Coke and Pepsi. It’s since been revised and accepted to air during the game. Here is the unedited version.

The Los Angeles Times reports that the FOX network asked SodaStream to remove the line, “Sorry, Coke and Pepsi.” But, Chief Executive Daniel Birnbaum declined. He told USA Today that, “This kind of stuff happens in China.”

Pepsi is sponsoring the Half-Time show. FOX declined to comment. Read more from the Los Angeles Times here.

2 comments

  • jenny says:

    Methinks someone is making much ado about nothing. Are Pepsi and Coke really that threatened by her comment at the end? She didn’t slam them, she just said “sorry, coke and Pepsi”.

    As for the straw thing, its naughty but I wouldn’t say its x-rated or anything. Also, they slowed down the tape and added a voice-over saying “yeah, girl, you’re doing it”, which does add a different quality but come on, I’ve seen LOTS worse than this on TV, and I mean in ads. How about the Herbal Essences commercials which suggest orgasmic experiences if u use their shampoo? Those ran for years, and still do. No one is complaining over them.

    I think the biggest “ban” issue here is regarding her comment, that’s it.

  • I don’t think they should have tried to remove that line- it’s long since been legal to compete directly with another brand in advertisements, and this is no different. As far as the voice over during the straw “thing”… it is brief and much less suggestive than that Herbal Essence commercial- I think those are WAY over the line and I never read anything controversial about those ads.

Comments are closed.