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VMFA opens holiday pop-up shop at Stony Point Fashion Park

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RICHMOND, Va. (WTVR)–A local art museum is expanding its retail reach.

The Virginia Museum of Fine Arts is opening a temporary holiday-season retail store at Stony Point Fashion Park. The 2,500-square-foot store will open in mid-October and run until the end of December, carrying the more popular items from the VMFA’s onsite museum shop.

“We’ll carry basically a selection of our best sellers,” Shop Manager Michael Guajardo said. “We will have things from every department that we have in the shop, but kind of the best and brightest of it all.”

The brick-and-mortar location will be the VMFA Shop’s first offsite retail store. The 50-year-old shop currently operates in a 3,500-square-foot space at the museum’s North Boulevard location.

The museum shop will be revamping its website beginning this month and hopes the extra location will help offset lost e-commerce sales.

Continue over to Richmond BizSense to keep reading.

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