RICHMOND, Va. (WTVR) - Two new billboards along Interstate 95 near Chamberlayne Ave. are grabbing the attention of drivers.
"We Need Your Help to RECLAIM Education and STOP The Negro Project!" the billboard reads.
"I'm asking myself what exactly is 'The Negro Project', it certainly got my attention, now I want to know what's behind this," Richmonder Lisa Hunt said.
CBS 6 senior reporter Wayne Covil found out the Virginia Christian Alliance, a pro-life organization, put up the billboards as a way to advertise an upcoming class.
"The billboard is doing exactly what's intended to do, catch attention and encourage people to come out and learn what is 'The Negro Project,'"Virginia Christian Alliance board member Terry Beatley said. "[It] is actually the name of Planned Parenthood's, 1939 very methodical strategy, to drastically reduce the black reproductive rate."
He said his hour-long class is designed to offer alternatives to abortion.
Virginia Christian Alliance must now find a new place to teach its upcoming class. The Chamberlayne Ave. church which agreed to house the Sept. 19 class has since decided the distance itself from the organization due to the wording of the billboard.
Beatley said one third of the Virginia Christian Alliance leadership is made up of African-American preachers.