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VIDEO: Annual ‘Puppy Bowl’ delights viewers

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(CNN) -- On Super Bowl Sunday there was a bigger draw than football for pet lovers.

Animal Planet's 9th annual "Puppy Bowl," billed as the "ruffest" game on four legs, delighted viewers.

The show features cute puppies basically playing with chew toys until one happens to cross into the end zone.

There's also a kitty half-time show and hedgehog cheerleaders.  And there is a winner of sorts: an MVP is chosen every year.