Even the first daughters had smartphones in hand, snapping pictures of dad's big day.
Those who were there were sharing, texting, tweeting and capturing the moment—and so were the ones who weren’t there, but watching from home.
There were 1.1 million tweets during Monday’s capitol inauguration ceremony, versus just 82,000 in 2009.
The peak of almost 28,000 tweets per minute came with this line: “We cannot mistake absolutism for principle, or substitute spectacle for politics, or treat name calling as reasoned debate.”
Among the day’s top topics on Facebook - "President Obama," "country" and "America," with the heaviest traffic generated by the national anthem as performed by Beyoncé.
But the big reveal social media waited for was Michelle obama in her highly-anticipated inaugural ball gown -- bright red and by Jason Wu, who designed her first inaugural dress.
The first lady was also among Monday’s top Google searches.
Keeping up with the day's social media activity was a job itself, especially at Washington’s Madison hotel, where one perk of a posh package, was a social media butler for the day to help a person “broadcast” everything going on that day.