Introducing the New Girl Scout cookie flavor for 2013
When customers go to place their annual orders of Girl Scout cookies, they will find a new contender in the lineup.
In addition to the traditional peanut butter, mint, cinnamon, lemon shortbread and coconut flavors, America will find mango. Mango Cremes is the latest addition and they pack a supercharge.
The vanilla and coconut cookies will be filled with a “tangy mango-flavored crème,” that is enhanced with nutrients from fruits.
ABC Bakers, who bake the cookies, said on its website that the newest cookie features “a mango-flavored creme filling with all the nutrient benefits of eating cranberries, pomegranates, oranges, grapes, and strawberries!”
The vitamin enhanced cookie is filled with NutriFusion™, which, according to the company’s website, “supercharges” foods’ nutritional value by adding all-natural nutrients.
A serving size of three cookies has 180 calories, with 70 from fat. The saturated fat from that serving size is still almost a quarter of the Recommended Daily Intake (RDI).
In addition, the cookie offers 15 percent of the RDI of Vitamin B1 and 5 percent RDI of Vitamins A, C, D, E, and B6 .
For comparison, Samoas, one the most popular selling Girl Scout cookie flavors, has 150 calories per two cookies and the saturated fat is almost a third of the RDI. Sugar is listed as the first ingredient.
Analysis and vitamins aside, a majority of buyers still understand: a cookie is a cookie.