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Why is Walmart starting Black Friday on Thanksgiving Thursday?

RICHMOND, Va. (WTVR) – Walmart announced plans to begin its Black Friday sales – on Thanksgiving Thursday this year. Will other stores follow suit? And why do retailers feel the need to launch sales on the Thanksgiving holiday?

Roben Farzad, with Bloomberg Businessweek, explained the trend and what you can expect this Christmas-shopping season.

 

 


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