Rival fair operator wants to capitalize on State Fair of Virginia’s demise

Michael Schwartz, RichmondBizSense.com

RICHMOND, Va. (RichmondBizSense.com) – A rival fair operator wants to capitalize on the downfall of the State Fair of Virginia.

Universal Fairs, a Tennessee-based operator of fairs, festivals and expos across the country, is in discussions with the Richmond International Raceway to host a fair in 2012.

The event, according to Universal Fairs owner Mark Lovell, is tentatively named “The Richmond Fair,” and the company is in talks to lease the RIR grounds during the same week the State Fair of Virginia had planned on running its annual event in Caroline County.

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