From now on, when you search the web using Google, information will be collected and linked to your Gmail, YouTube and Google Plus accounts.
Google says it'll use the information to better customize your search results. And you'll start seeing more ads targeted to your preferences. Google says it won't sell your information to advertisers.
VCU social media professor Dr. Marcus Messner appeared on CBS 6 News Wednesday to discuss the Google changes and how they will impact people who use Google products.
CNN contributed to this report.