RICHMOND, Va. -- DripFixx isn’t just for the sneakerheads anymore.
The local startup, which launched last year as Sudsy Shoes offering sneaker-cleaning services, is expanding into refurbishing dress shoes, boots and handbags.
The company officially unveiled the new iteration on its shoe cleaning and repair service model with a website relaunch last week. Gone is its previous online marketplace that helped connect people with sneakers in need of a refresh with vendors who could take on the work.
While still acting a middleman, the company now facilitates work on various products that’s done by a short-list of vendors. Founder Rashad Sanders said the previous model resulted in too much inconsistency.
“One reason we went away from that model a bit is that sneaker cleaner A might do it one way, and sneaker cleaner B might do it another, and it was hard to create that standardization we were looking for,” he said.
