RICHMOND, Va. -- Last December, PopUp RVA wanted to create some buzz.
The local pop-up market operator made an Instagram post that promised a “big announcement,” and encouraged followers to guess at what it would be for a prize.
While the reveal was simply that Santa Claus would make an appearance at the company’s holiday-themed Sip & Shop event at Stony Point Fashion Park, it was the guesses posted online that got founder Brian Sullivan’s attention: customers were hoping for news of a more permanent location and extended operating hours.
That feedback inspired the company’s latest offering – a year-round, daily indoor vendor market at Chesterfield Towne Center. It’s set to open Aug. 1 in a 9,000-square-foot space at the Chesterfield mall.
