RICHMOND, Va. -- Around this time last year, most of Ledbury’s sales were button-down shirts and other clothes fully concocted by the company’s team. But these days, most Ledbury packages landing on customers’ doorsteps are filled with garments the customers themselves had a hand in designing.
The local menswear company is underway on a new chapter in which customizable clothing largely drives its revenue. Ledbury co-founder Paul Trible said recently the sales split is about 80-20, with items from the company’s so-named made-to-order program making up the larger share.
