RICHMOND, Va. -- At WTVR, we believe giving children books can take them new places, plant the seeds for future success and help break the cycle of poverty. Children who lack access to a variety of books spend far less time reading, resulting in lower reading proficiency and struggle to complete high school. DONATE HERE
Unfortunately, many children in low-income neighborhoods lack access to the books they need to become competent readers.
Our annual “If You Give a Child a Book …” campaign, in partnership with the Scripps Howard Fund, puts books in the hands of these children.
WATCH: Scripps Howard Fund receives $3,000 donation for ‘Give a Child a Book’ drive
Partnering with Title I schools
Each year, WTVR and the Scripps Howard Fund partner with local schools to reach underserved children living in poverty, with a special focus on the critical kindergarten through third grade years when children are still learning to read. DONATE HERE
For this age group, there is no replacement for beloved books that a child can return to over and over.
Yet, just as the formal learning process begins in school, many childhood literacy programs focused on kindergarten readiness end, leaving children with few resources to reinforce reading outside the classroom.
That’s where our work with the Scripps Howard Fund begins.
Building home libraries
The teachers at our local schools are extraordinary educators who are dedicated to giving students the tools they need to read. The annual “If You Give a Child a Book …” campaign reinforces their work by helping students build home libraries – filling them with books children have chosen themselves.DONATE HERE
WATCH: 2 kids talk about 'Give a Child a Book' fair: 'Thank you for the wonderful books!'
Giving children the power of choice
Several higher education studies have found that when children select their own books, they are more likely to enjoy reading and score higher on comprehension tests. The Scripps Howard Fund’s partnership with Scholastic Books ensures children get to do just that. We’ll bring Scholastic Book Fairs to schools here in our community so students can select their own books to take home. DONATE HERE
Providing access to diverse reading materials
When children have access to reading materials that represent different abilities, cultures, beliefs, races and ethnicities, they influence attitudes toward those differences. In the process, these books foster positive self-esteem and nurture respect, empathy and acceptance. Books should not be luxuries beyond the reach of low-income children. They are essential for a well-balanced childhood reading diet and pave the pathway to a successful future. Simply put, “If You Give a Child a Book …” you give a child a chance. DONATE HERE
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