First, Netflix gave us "Hot Frosty." Now, Target is giving us a hot Santa.
In the retail giant's newly released holiday ads, Santa has traded in his red suit for a snug red sweater and khakis.
Target's "Kris K" still has a beard, but it's less "white as snow" and more "silver fox." And he's clearly been at the gym getting rid of his stomach that "shook like a bowl full of jelly."
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One of the ads titled "Born to be Kris" shows Santa driving a jacked-up Ford Bronco to Target with Steppenwold's “Born to be Wild” playing in the background.
Another ad — with more than six million views on the company's YouTube — is titled, “He’s hot, but these target turkey deals are hotter.” In it a shopper refers to Santa as being "weirdly hot."
Let’s just say a lot of people are commenting that they hope to land on the “nice list” this year.
And there's no word yet on whether the company has reimagined Mrs. Claus as well.