“We are the only contractor in the state of Virginia that’s giving away a free gun after the completion of any roof, siding, or window purchase,” president J. Elmer says as the word “AR-15” flashes over the screen in yellow letters.
According to the Facebook post, customers will receive a voucher to purchase a firearm from a licensed dealer upon the completion of a roof, window, or siding service. After receiving a voucher, they must pass a background check before purchasing the firearm.
They also have the option to decline the firearm.
“As important as a roof is, there’s more than one way to protect your home,” a spokesperson says in the video.
LMC Exteriors is not the first roofing company in the country to try such a marketing campaign – roofing companies in Alabama and Denver did the same in 2017, and reported an increase in business upon doing so.
CBS 6 reached out to LMC Exteriors for commentary Monday evening and is awaiting a response.
YES! We are STILL PROMOTING….. . . 💥🏠 GET A ROOF, GET A GUN! 🏠💥 . . . For qualifying retail installs, siding, gutters, roofs &/or windows we are issuing a firearms voucher at the completion of the work. . . CRAZY?! YES WE KNOW! . . Here are some FAQ’s for you: . . ✔️ Yes, this is ATF approved ✔️ No, we are not just passing out firearms like candy . . Call Kristi to set your free estimate appointment & to ask for details! . . 1-800-345-4245 . . . . #LMCgetARoofGetAGun #FreeFirearms #Beretta #SmithAndWesson #Guns #Firearms #LMCexteriors #TidewaterVa #NoVa #NorthernVa #DC #UrbannaVa #804 #571 #757 #HamptonRoads #CoastalVa #Military #Army #Navy #Marines #AirForce #VirginiaBeach #Williamsburg