Target has apologized and pulled a “Baby Daddy” card from shelves, following social media complaints.
The Father’s Day Card was posted on Facebook by Takeisha Saunders.
She shared her outrage over the card’s cover image and “Baby Daddy” message. The post has since gone viral.
Saunders wrote, “You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!”
The card is now being removed from 900 Target stores, according to Fortune.
Target has apologized to customers saying, “We sincerely apologize to anyone this particular card has offended.”
A spokesperson for American Greetings told BuzzFeed the “particular card was created for, and addressed to, a loving husband – which the inside copy makes clear.”
The inside of the card reportedly read: “You’re a wonderful husband and father — and I’m so grateful to have you as my partner, my friend and my baby daddy! Happy Father’s Day.”