There are two things that will never get old in Japan. Hello Kitty — Sanrio’s adorable mouthless character — and bullet trains.
And now they’re coming together.
Japan’s Shinkansen train operator, West Japan Railway Co. Ltd announced it will launch a Hello Kitty-themed Shinkansen bullet train on June 30.
Aimed at revitalizing regional communities in western Japan, the trains will make stops at each station between Shin-Osaka and Hakata — ward in Fukuoka city in western Japan’s Fukuoka prefecture.
The company will revamp two 500 series Shinkansen bullet trains, coating them in Hello Kitty designs. The livery will be decorated in pink ribbons and Hello Kitty’s signature bow — a design meant to represent the campaign’s goal of connecting travelers with destinations in the regions.
The collaboration aims to revitalize regional communities in western Japan. The livery will be decorated in pink ribbons and Hello Kitty’s signature bow. (Source: West Japan Railway Company/Sanrio Co. Ltd.)
Hello Kitty everywhere
Two of the cars will be transformed into Hello Kitty worlds, featuring excessive and adorable kitty motifs.
The floor, windows, headrests and armrests of Car 2 — named Kawaii! Room — will be a passenger car covered in motifs from Hello Kitty and Friends. There will also be a photo booth — featuring a Hello Kitty doll in Shinkansen uniform — for all your Instagram needs.
Instead of the usual Shinkansen jingle, the train will ring the original Hello Kitty theme tune as it approaches the stations.
There are two things that will never get old in Japan. Hello Kitty — Sanrio’s adorable mouthless character — and bullet trains. And now they’re coming together.
(Source: West Japan Railway Company/Sanrio Co. Ltd.)
Hello Kitty as a travel ambassador
Car 1, named Hello! Plaza, will be dedicated to exhibitions showcasing various regional products and attractions. Passengers can buy souvenirs and specialty products here too.
The first region to be highlighted is Sanin, home to the Shimane and Tottori prefectures.
Eight original Hello Kitty designs have been unveiled — each Hello Kitty is holding a local product representing each of the prefectures the train visits. For example, there’s a green apple for Tottori prefecture and a black shell for Shimane prefecture.
There will also be a photo booth — featuring a Hello Kitty doll in Shinkansen uniform — for passengers. (Source: West Japan Railway Company/Sanrio Co. Ltd.)
Other prefectures to be featured include Osaka, Hyogo, Okayama, Hiroshima, Yamaguchi and Fukuoka.
How to ride the Hello Kitty train
Travelers hoping to board the Hello Kitty Shinkansen can find the timetable on a website dedicated to the special train.
Passengers can ride the train with a regular train ticket, purchased in advance or on the day of the travel.
A special Hello Kitty café (open on June 1) and a souvenir shop (open on June 30) selling exclusive merchandises related to Hello Kitty Shinkansen will open at Hakata Station.
Eight original Hello Kitty designs have also been unveiled — each one is holding a local product representing one of eight Japan prefectures. (Source: West Japan Railway Company/Sanrio Co. Ltd.)
