New distillery Virago Spirits to begin production near The Diamond

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

From left: Barton, Vicki, Brad and Barry Haneberg. (Nick Davis Photography)

RICHMOND, Va. — There’s a new player entering the Richmond booze scene, reports

Virago Spirits will begin production in May at 1727 Rhoadmiller St., where the distillery will produce rum, gin, brandy and other liquors.

The family business is led by brothers Brad, Barry and Barton Haneberg and Brad’s wife Vicki. The Hanebergs’ backgrounds are in law, investment banking and sales, and conjured the idea for a distillery after deciding to go into business together.

“We went through a number of industries we thought would be fun,” Brad said. “Eventually we came down to beer, but with beer it just seems like there’s so much going on. We thought about craft distilling and thought that it’s an interesting play for us.”

They wanted to further differentiate from other local distillers such as Cirrus Vodka, Belle Isle Moonshine and James River Distillery, and decided to focus initially on rum.

Virago’s initial offering will be dubbed Four-Port Rum, a blend of rums from Jamaica, Barbados, Nicaragua and Panama. The initial batch was distilled in the Netherlands and shipped to Richmond.

“We decided that bourbon seemed to be the hot thing and we probably can’t do too much new there,” Brad said.

Continue reading on 

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.