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New local startup ‘ReRunner’ handles your gift returns

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ReRunner sends drivers to return purchases to retailers. (Courtesy Sarah Abubaker)

RICHMOND,  Va. — A new local startup is looking to capitalize on ill-fitting sweaters, unneeded socks and other unwanted gifts heading back to stores this holiday season.

ReRunner, launched last month by Richmonder Sarah Abubaker, is an on-demand service to pick up and return items people purchased or received as gifts, but want to return, either online or at participating retailers, Richmond reported. 

Customers upload a photo of their receipt or shipping label, schedule a time for pickup, and Uber and Lyft drivers dispatched by ReRunner take items to store counters or UPS Stores for shipping.

“It’s Uber for returns,” said Abubaker, who currently works full time as director of advancement operations at University of Richmond. “It’s to help people return things before the deadline.”

The service is live only in Richmond after its soft launch in November and can only be used for credit card purchases.

For brick-and-mortar retailers, ReRunner only works with those that don’t require the credit card to return the item. Uber and Lyft drivers record the customer’s credit card info and provide it to the store.

ReRunner is currently compatible with retailers including Nordstrom, J. Crew, Target and Macy’s.

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