Wegmans lowers prices on some items to keep with changing trends
HENRICO, Va. – On Wednesday, Wegmans announced lower prices for more items, which are listed completely on their website.
The grocer said they have expanded its list of family items and lowered prices on more than 40 products “most meaningful to families week in and week out.” This includes a mix of small pack and Family Pack sizes.
Wegmans’ President Colleen Wegman called their approach to pricing simple.
“We offer the lowest prices in the market on items families use most, so they don’t have to run around town to find the best value,”Wegman said. “2016 has been a challenging year of deflation for our entire industry, lowering the costs and retails for staples like eggs and ground beef.”
She said that the company is able to invest in lowering prices on more products, like almond milk and Greek yogurt, “to keep current with the changing trends of what today’s families are buying most.”
The grocer said due to a growing customer demand for organics, the list of products is also heavy with fresh produce, including organic salad blends, organic bananas, and asparagus.
The new low prices include products found in dairy, grocery, and frozen foods (see price examples below).
- Wegmans Greek Yogurt, 5.3 oz. $ .69
- Wegmans Organic Bananas $ .59/lb.
- Wegmans Organic Salad Blends, 5 oz. $2.49
- Wegmans Canned Beans, 15.5 oz. $ .65
- Wegmans Peanut Butter, 18 oz. $ 1.49
- Wegmans Organic Homestyle Waffles, 12.3 oz. $ 1.49
A sample list of items with prices can be viewed at wegmans.com/newprices. The company said all products are Wegmans brand, because they can be more aggressive with pricing.