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Select Va. wineries offer discounts to those arriving via Uber

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RICHMOND – To help effort safe celebration of Virginia-made libations, the state announced a partnership with Uber.

The Virginia Tourism Corporation (VTC) will partner with Uber, a transportation company – a partnership the governor called a first-of-its-kind in the country.

October is Virginia Wine Month and as the state celebrates the craft – an industry with a $750 million impact– and 280 picturesque wineries, they also want to promote safe transportation.

Visitors who take an Uber to select wineries near Charlottesville, Richmond, and Leesburg will receive discounts on tastings, merchandise, and bottles of wine, during the month of October.

Uber has committed to leverage its logistics and processes to ensure there are enough drivers, even in some relatively remote areas, to ensure anyone who needs a safe ride home can receive one with the touch of a button, said the governor’s office.

The participating wineries will offer 50 percent off tastings (same day only), 50 percent off their first flight at Buskey Cider; 15 percent off any merchandise, and 15 percent off any wine purchased.

Participating wineries include: King Family Vineyards and Veritas Vineyard & Winery in the Charlottesville area, 8 Chains North Winery and The Barns at Hamilton Station Vineyards in the Leesburg area, and Buskey Cider and James River Cellars Winery in the Richmond area.

“Working together with Uber, we are able to ensure that everyone enjoying Virginia Wine Month has a ride home, which keeps our roads and communities safe,” said Governor Terry McAuliffe. “This partnership will increase accessibility to the greatest wineries in the country by offering an affordable transportation option that is available when people want it.”

“Partnering together, we can help boost the local economy, keep our roads and highways safe, and welcome Virginians and tourists to enjoy the best Virginia has to offer with convenience and peace of mind,” said Colin Tooze, Southeast Public Affairs Director for Uber.

Riders just have to show their Uber receipt or Uber trip history on their smartphone to the staff.

Discounts are only eligible on same day of travel. This promotion will run on weekends throughout October and on Columbus Day – with the exception being Buskey, which is closed that holiday.