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Vote for Ellwood Thompson’s CBS 6 Instagram takeover

Posted: 6:00 AM, Sep 13, 2016
Updated: 2016-09-13 10:16:24-04
Vote for Ellwood Thompson’s CBS 6 Instagram takeover

RICHMOND, Va. — Ellwood Thompson’s was recently named top grocery store in Virginia. The market has been open since 1989, though in its first incarnation – as City Market –it was located on Patterson Avenue.

The Richmond institution has been situated at its namesake streets since 1993.

A new shopper would barely recognize the store in its early inception, when it occupied just one tiny section of the strip mall.

A Blockbuster operated from the left side, where the Beet Café is now located. A yoga studio and laundromat took up the right side of the building, where bulk, produce, and health and beauty products stand.

But over the decades, the store gracefully transitioned, expanding as other  shops moved out. Ellwood’s bright and bustling  storefront is now fortified by approximately 20,000-square feet of retail.

The lifestyle choices once considered popular mostly among fringe groups has become a standard, in consciousness and diet, and founder Rick Hood could be considered a pioneer.

“Ellwood’s is all about supporting local farmers, producers and vendors; healthy diets; and fostering community,” said Marketing Director Colin Beirne. “This resonates with the Richmond community because it is authentic and one of a kind.”

Beirne will be taking over the CBS 6 Instagram account to take you behind the scenes of a day at the local market.

He said that he loves his job “because of the mission and values of Mr. Hood.

“I believe in what we do and what we offer,” Beirne said. “We work very hard to provide the RVA community the most healthy, natural, unprocessed foods available. This takes a good amount of education on our part.”

“I am lucky,” Beirne added. “I go home every day feeling good about what we are doing and the impact Ellwood’s makes.”

#CBS6TakeoverTuesday is something we’ve done all summer, as a way to help tell community stories and create opportunities to engage.

At the end of the summer, you vote for which person or agency had the best takeover, and we award their charity of choice $200. Beirne chooses The Birdhouse Farmer’s Market, a seasonal market which serves the Randolph, Oregon Hill, downtown, Carver, Jackson Wad, VUU/VCU and Fan neighborhoods.

Make sure to follow along Tuesday, and ask Beirne any burning questions you may have about E.T.

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Thank you @cbs6 & RVA! It's been fun showing you the best way to spend your day at @ellwoodsrva. Check our Insta for all things happening here at ET. #RVA #cbs6takeovertuesday

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What's for dinner? PIZZA! Check out our homemade flatbreads from our MTO Create Station. Choose from our signature recipes or create your own! #RVA #rvadine #cbs6takeovertuesday

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Wine down w/ us at our Beet Café! Assemble your own appetizers, have a glass (or two), catch up w/ your neighbors & take photos for #instagram. #RVA #rvadine #local #cbs6takeovertuesday

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Cheers to 5:00! We have six #local brews on tap in our Beet Café that rotate seasonally. Don't see what your looking for on tap? Feel free to grab a bottle of beer or wine out of the case & we will open/uncork free of charge. Be sure to check out the live music every Thursday & Friday afternoon! #RVA #rvadine #localbeer #cbs6takeovertuesday

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As @ellwoodsrva Health Coach, Lindsay provides FREE 30-minute nutrition counseling sessions every Thursday from 5 to 7pm. Her sessions are tailored to your individual needs & preferences. She also offers store tours, educational meetings & supplemental reviews. Email Lindsay at HealthCoach@EllwoodThompsons.com to setup your next appointment. #RVA #healthcoach #cbs6takeovertuesday

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JOIN US FOR A RICHMOND FARM TOUR & COOKOUT! Meet the faces of local! Saturday, September 24th: 11AM – 6PM Featured farms: @victoryfarmsinc, @shalomfarms, @lccb_farmbrews & @tricyclegardens Featured chefs: @jsparatta, @chefleegregory, @mike_ledesma & Todd Johnson. The event is organized by Real Local RVA & is being sponsored by @ellwoodsrva. Real Local RVA is a grassroots group of independent, small grocery stores, restaurants, farmer’s markets, farmers, growers & supporters dedicated to growing the local food scene in Richmond & the surrounding area. Tix & more info can be found on RealLocalRVA.com #RVA #local #rvadine #cbs6takeovertuesday

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Meet Jeffrey, @ellwoodsrva's own in house sushi chef! This fresh, creative and delectable sushi Is perfect every time 🍣🍙 #sushi #rva #rvadine #cbs6takeovertuesday

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LUNCH TIME! Check out our signature Earth Bowls from our MTO Create station. These #healthy bowls are made w/ ancient grains, #local & #organic fruits & vegetables, an optional protein & our homemade dressing. #rva #rvadine #eatrealfood #cbs6takeovertuesday

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Meet our Executive Chef Todd Johnson! You may recognize Todd from his 7 years as Chef/Owner of Mezzanine in Carytown. He has been w/ @ellwoodsrva's for a year now, serving up #healthy, #local, made from scratch dishes daily. He is hosting a beer dinner at @gardengrovebrewing September 26th. More info on gardengrovebrewing.com. #rva #rvadine #cbs6takeovertuesday

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Get glowing w/ our Get Glowing smoothie from our Green & Grind juice & coffee bar! Made w/ spinach, oranges, bananas, almond butter, chia seeds & vanilla. #rva #rvadine Start your morning right & fuel up at @ellwoodsrva! Our bakery gets up bright & early to make pastries, muffins & more from scratch. Fresh squeezed OJ & @blanchardscoffee… Yes please! #rva #local #rvadine #cbs6takeovertuesday

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Start your morning off right & fuel up at @ellwoodsrva! Our bakery gets up bright & early to make pastries, muffins & more from scratch. Fresh squeezed OJ & @blanchardscoffee… Yes please! #rva #local #rvadine #cbs6takeovertuesday

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Join us Friday mornings for @blanchardscoffee Slow Bar in our Beet Café! Blanchard's Coffee Roasting Company is a certified #organic #craft #coffee roaster based in Richmond, VA since 2005. Pour overs start at 8AM every Friday. #rva #local #rvadine #cbs6takeovertuesday

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Good Morning RVA! This is Ellwood Thompson's taking over CBS 6's Instagram. Looks like it's shaping up to be a beautiful day! #rva #cbs6takeovertuesday

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@ellwoodsrva has been open since 1989, though in its first incarnation – as City Market — it was located along Patterson Avenue. The Richmond institution has been situated at its namesake streets since 1993. “Ellwood's is all about supporting local farmers, producers and vendors; healthy diets; and fostering community,” said Marketing Director Colin Beirne. “This resonates with the Richmond community because it is authentic and one of a kind.” Beirne will be taking over the CBS 6 Instagram account to take you behind the scenes of a day at the local market. “I believe in what we do and what we offer,” Beirne said. “We work very hard to provide the RVA community the most healthy, natural, unprocessed foods available. This takes a good amount of education on our part.” “I am lucky,” Beirne added. “I go home every day feeling good about what we are doing and the impact Ellwood's makes.” #CBS6TakeoverTuesday is something we’ve done all summer, as a way to help tell community stories. At the end of the summer, you vote for which person or agency had the best takeover, and we award their charity of choice $200. Beirne chooses The Birdhouse Farmer's Market. Make sure to follow along Tuesday, and ask Beirne any burning questions you may have about Ellwood's.

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