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Hip Hop Hooray! Classic Hip-Hop radio comes to Richmond

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INDIO, CA - APRIL 15: Rapper Snoop Dogg (L) and a hologram of deceased Tupac Shakur perform onstage during day 3 of the 2012 Coachella Valley Music & Arts Festival at the Empire Polo Field on April 15, 2012 in Indio, California. (Photo by Christopher Polk/Getty Images for Coachella)

RICHMOND, Va. — Richmond’s newest radio station promises to bring the old school back — for fans of classic Hip-Hop.

G104.3 FM launched Tuesday on Richmond radio dials. The classic Hip-Hop station previewed its arrival by playing Dr. Dre and Snoop Dogg’s hit “Nuthin’ but a ‘G’ Thang” on a 24-hour loop.

“This station appeals to a diverse group of listeners who grew up embracing Hip-Hop Culture and listening to Hip-Hop,” G104.3 Program Director Melissa Chase said. “While they have matured in age, lifestyle, and social awareness they are still extremely passionate about this music.”

The station will focus on Hip-Hop from the 80s, 90s, and 00s.

According to Westwood One, the station’s core artists include:

2 Pac

JaRule

Jay Z

Ice Cube

Jodeci

Missy Elliot

Blackstreet

TLC

Bel Biv Devoe

Puff Daddy

Notorious B.I.G.

Mary J. Blige

Dr. Dre

Fugees

Snoop Dogg

Digital Underground

Salt N Pepa

R. Kelly

50 Cent

SWV

“SummitMedia is thrilled to launch a new signal into the market,” Richmond market President Bob Willoughby said. “Classic Hip-Hop is an underserved audience segment and we are excited to be able to bring G104.3 to Richmond.”

SummitMedia Richmond also operates Country K-95 (WKHK 95.3 FM), Classic Rock 96.5 FM (WKLR), Classic Hits Star 100.9 (WJSR-FM), Adult Contemporary 103.7 Play (WURV) and Top 40 Hot 106.1 (WURV HD2).