In Central Virginia we are looking at two days where the heat index will be over a 100 degrees.
So Sweet Frogs are offering Pokémon hunters a haven from the heat, and a discount on yogurt.
Local Sweet Frog Frozen Yogurt shops are launching a Pokémon GO Takeover July 22-24.
They are offering Pokémon GO players an air-conditioned pit stop and a cool yogurt treat at a heavily discounted price (up to 50% off any in-store purchase) according to the level players have achieved in the game.
These discounts are as follows:
- Level 1-5: 10% discount on one purchase
- Level 6-15: 25% discount on one purchase
- Level 16+: 50% discount on one purchase
They have also launched a social media contest that encourages Pokémon GO players to share photos/screenshots of Pokémon that they’ve caught at Sweet Frog shops using the hashtag #sweetfrogpokemon.
Sweet Frog is giving away daily prizes including t-shirts, plush toys and gift cards, which will be awarded to randomly selected winners.
A lot of the yogurt shops are “PokéStops” and/or located in shopping centers designated as “PokéGyms.”
“As a family and community-focused brand, we are thrilled to help our customers and employees take part in this fun international phenomenon,” said Matt Smith, sweetFrog’s Chief Marketing Officer. “We’re excited to witness first-hand how Pokémon GO brings families and friends together while creating quite a buzz in our shops.”