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Book of Mormon returns to Altria Theater for 2016 -2017 season

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The Book of Mormon (PHOTO: Joan Marcus)

RICHMOND, Va. – The 2016-2017 Broadway in Richmond Season at the Altria Theater has been announced.

Richmond can anticipate the premieres of Elf the Musical, Rodgers & Hammerstein’s Cinderella, Beautiful: The Carol King Musical, and Kinky Boots. Back by popular demand is The Book of Mormon, which played a record breaking one-week run in 2014.

Elf the Musical has a five- performance run Dec. 9 – 11, 2016.

The Book of Mormon will have eight performances, from Feb. 7 -12, 2017.

Rodgers & Hammerstein’s Cinderella will have a total of three performances, on March 10 and 11, 2017.

Beautiful: The Carole King Musical will have eight performances over five days, from April 25 to 30, 2017.

Kinky Boots will have eight performances, from May 30 to June 4, 2017

“For our eighth season of Broadway In Richmond, we’re excited to premiere four new musicals direct from Broadway including the Tony Award winners KINKY BOOTS and BEAUTIFUL: THE CAROL KING MUSICAL and bring back the record-breaking THE BOOK OF MORMON.” said Steve Traxler, President of Jam Theatricals, the presenting company of Broadway In Richmond. “Every season, we look forward to bringing the best of Broadway direct to Richmond and presenting all of these shows at the beautiful Altria Theater.”

Subscriptions for the 2016-2017 Season are now on sale at or by calling the subscription hotline at (804) 592-3401.

Patrons may also purchase group tickets by calling (804) 592-3401 Monday through Friday from 10:00 a.m. until 5:00 p.m.

If you subscribe, you can see all five shows this 2016 -2017 season for as low as $230.

Tickets for individual shows will go on sale as each performance date approaches.