RICHMOND, Va. -- Studies find that more than half of the people watching the super bowl are there for the commercials. In 2016, the Super Bowl ad menu is filled with RVA influence.
Graduates of VCU’s Brandcenter worked on at least 9 different Super Bowl spots this year.
VCU Brandcenter professor Caley Cantrell said alumni have had a huge impact over the last few years.
“Brandcenter alumni, in the past three or four years have had over 29 spots,” she said.
The average cost of a 30 second spot last year was $4.5 million.
With more than 100 million eyeballs on the commercials, the pressure for advertisers is astronomical.
“A lot on the line as far as getting that story and that message right, so I like to think some of the pressure of Brandcenter has gotten them prepared for that,” said Cantrell.
“Yes, it’s very impressive, and we’re pretty giddy about it,” Cantrell said.
Alumni of the creative incubator on Jefferson Street, hope fans watching at home are giddy about their spots.
Here’s the list of the 2016 Super Bowl spots Brandcenter graduates have contributed to:
1.) Client: Marmot
Agency: Goodby Silverstein & Partners
Three teasers have been released:
2.) Client: Pokeman
Agency: Omelet LA
3.) Client: Audi
4.) Client: Jack in the Box (regional)
5.) Client: PayPal
6.) Client: Priceline
All three will air pregame
7.) Client: Pantene (regional)
8.) Client: Bai (regional)
Agency: Barton F Graf
Alum: Richard Langhorne (CW, 2011) and ZacK Madrigal (AD, 2013) and Nick Kaplan (CW, 2008)
Spot not pre-released. Will debut during the game.
Agency: Wieden and Kennedy Portland
Alum: Matt Skibiak (CW, 2013)