Live like Royalls on 2½ acres in Richmond, for a cool $4M

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The home at 5103 Cary Street Road has hit the market. Photos courtesy of CVRMLS.

RICHMOND, Va. — A prominent couple in Richmond’s business and art scenes is looking to sell a pricey piece of their personal collection.

Bill and Pam Royall have put their recently restored Tudor Revival mansion at 5103 Cary Street Road up for sale. The nearly 6,000-square-foot, 10-room home was listed this week for $3.95 million.

That makes the property the most expensive listing on the market in Richmond and the surrounding tri-county area. Higher-priced listings can be found farther west in Goochland and Powhatan counties, including the $6.8 million River Run Manor.

Bill Royall is founder and chairman of Royall & Co., a direct marketing services company for colleges and universities that was acquired last year in an $850 million deal. He and Pam, who works as Royall’s head of research, are big supporters of the Richmond arts scene and Virginia Commonwealth University, providing a $5 million gift for VCU’sInstitute of Contemporary Art.

The master bedroom suite has a granite fireplace.

The master bedroom suite has a granite fireplace.

Bill Royall is also president of the Virginia Museum of Fine Arts and has served on the board of visitors of VCU, his alma mater.

The Royalls listed their home through Joyner Fine Properties agents Ceci Amrhein-Gallasch and Bill Gallasch. Bill Gallasch said the home was officially listed Aug. 15 but did not publicly hit the market until Wednesday. He said the Royalls do not plan to move out of the area.

Gallasch said the listing is a rarity for Richmond in terms of price and property. He said the 1928 home was restored in 2006 by the Royalls, who purchased the property that year from Stephen and Dolores Ayres, according to city property records. Stephen Ayres, who died in 2009, was a former dean of MCV, now known as VCU Health System.

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