On Friday the bar called Mug Shots, whose slogan is “where sarcasm is always free,” offered six-shots for $10.
A picture of the advertisement surfaced on social media and set off a flurry of comments on the bar’s Facebook page.
In late November a grand jury decided not to indict Darren Wilson in the shooting death of 18-year-old Brown, who was shot six times.
The owner said “it's not meant to cause any harm” but he did apologize and drop the special offer.
“I should have thought a little bit more about it before I made it a shot special,” said the bars co-owner, who did not want to be identified to protect him and his family.
The owner, in an interview with affiliate WDAF, said that other bars in St. Joseph are also offering Michael Brown specials and said he stole the idea from them.
“It looked like it was getting a good response so I just decided to use it here -- that's what bar owners do if they find something works at another bar they try to use it at their bar,” he said.
A few protesters held signs and chanted outside the bar Saturday night.
Brian Kline was going to protest, but instead reached out to the owner to express his frustration.
“We’re not out here to burn anything down or anything like that but you know we talked it out,” he said.
Even though he offered a new shot special poking fun at himself, it didn't keep protesters away.