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West End mom follows dream to Short Pump mall

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Jennifer Nomberg shows off an item from one of Gandzee’s collections. (PHOTO: Brandy Brubraker)

SHORT PUMP, Va. ( – A locally based online kids’ clothing shop is trying the mall on for size., founded by Richmond mom Jennifer Nomberg, has taken over space at Short Pump Town Center – but only for a limited time.

Nomberg opened a temporary storefront April 5 and will be in the space for a least a week, possibly two.

“We’ve been in business for about a year and we’ve been online only,” Nomberg said. “We thought it would be a great time to do a popup in town so people can see what we have to offer.”

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