“When you walk around our facilities and you see our marks and our logos, we had a wide variety of different logos around and we really did not have a coherent brand,” VCU athletic director Ed McLaughlin said in a video produced by the university. “As our next step in really becoming that national program, we really needed one solid strong brand and one solid strong logo and that’s what this is.”
McLaughlin said while it will take time to switch out all the logo across campus, VCU fans should start to see VCU apparel with the new logo this month.
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