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Bruno Mars booked for Super Bowl halftime show

Posted at 10:34 PM, Sep 11, 2013
and last updated 2013-09-11 22:37:11-04

By Alan Duke

LOS ANGELES (CNN) — Grammy-winning pop singer Bruno Mars will deliver the Super Bowl XLVIII halftime show next February, the NFL announced Sunday.

Mars appeared live on “Fox NFL Sunday” for the announcement just before the kickoff of the first week of Sunday afternoon games in the regular season.

The Super Bowl is still five months away, but early start of the publicity campaign for the halftime show is evidence that the entertainment rivals the actual game for attention.

“The Pepsi Super Bowl halftime show is the most-watched musical event of the year,” the NFL news release said. “More than 110.5 million viewers in the U.S. watched last year’s show.”

Beyonce’s performance at the last Super Bowl was critically acclaimed by fans. Previous acts include Madonna, The Who, Bruce Springsteen and the E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.

Michael Jackson’s performance at Super Bowl XXVII in 1993 is credited with launching the tradition of blockbuster halftime shows.

The-CNN-Wire
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