Shockoe Bottom startup helps homeowners

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A screen grab of the SEElogix website.

By Lena Price

RICHMOND, Va. ( – The owners of a Shockoe Bottom startup want to make sure that no homeowner ever wastes 20 minutes hunting for a dishwasher manual again.

Mike Wade and Helen Reed last year launched SEElogix, an online service that lets homeowners digitally store information such as appliance manuals, home sale closing papers and maintenance records.

Reed said that, in addition to storing data, SEElogix notifies homeowners when they to need to perform routine maintenance, such as changing a light bulb or an air filter.

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