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Marketing prank makes elevator riders think they’ll fall to their death

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(WTVR) – “So real, it’s scary.”

That’s the tagline of LG’s new line of IPS monitors. They demonstrate just how clear a picture the new displays project in a new, and somewhat cruel, marketing campign.

In a video posted to the company’s Youtube account, a series of unsuspecting passengers load into an elevator, only to have the floor seemingly drop out from underneath them. The illusion is all created by the monitors in question.

As you can see in the video, a lot of people fall for the hoax.