SALISBURY, N.C. (WTVR) – Food Lion grocery stores are providing the first 200 customers at some locations a bag of free groceries today. The promotion coincides with the launch of Food Lion’s new brand strategy.
[Click to see which Food Lion locations are offering the free groceries]
“We invite customers to visit their local Food Lion, where they will experience firsthand the enhancements we have made in our stores,” said Cathy Green Burns, president of Food Lion in a press release.
In addition to the free groceries, the company said it planned to donate $50,000 in store brand food products to local charities, including $20,000 to Operation Homefront Hampton Roads, $10,000 to the Blue Ridge Area Food Bank, $10,000 to Feeding America Southwest Virginia and $10,000 to FeedMore.
Earlier this year Food Lion announced it would close two under-performing stories in Henrico County.