WTVR-TV, the South’s First Television Station located on West Broad Street in Richmond, Virginia, is a legacy CBS affiliate owned by Local TV LLC.
The station signed on the air April 22, 1948 as the first TV station granted a license south of the Mason/Dixon line. It was also the 16th television station in the U.S. — and the eighth to be granted a broadcast license.
The station’s landmark tower, which sits at 1,049 feet above sea level, was the largest freestanding structure in the country at that time and now stands as a familiar Richmond landmark.
The tall tower helps WTVR reach more viewers than any other TV station in Central Virginia spanning a region that reaches Fredericksburg to the North, westward beyond Charlottesville, east into Tidewater and south into North Carolina.
While the facility’s original building is still part of WTVR, a massive addition took place in 1990 that wrapped around two sides of the building to create a more modern work environment.
The new spacious newsroom and large studio feature a high definition news set and working weather center.
WTVR invests heavily in the latest technology to provide in-depth coverage of local stories to serve viewers more effectively than our competitors.
For example, the station launched fully high definition newscasts in August 2010. As a result, WTVR provides more local news in high definition than any other station in Central Virginia. In fact, WTVR is the only local station to broadcast in high definition from the field.
Additionally, the station purchased DopplerMax 6, a state-of-the-art Doppler radar located in nearby Goochland County. DopplerMax 6 is 1000 times more powerful than the other TV radar in town and has the power to detect storms as far away as South Carolina, West Virginia or New York City. The radar was purchased in partnership with Dominion Virginia Power.
In 2011, the station introduced DopplerMax 6 3-D. This powerful tool allows the CBS 6 Storm Team to examine every part of an approaching storm. As a result, meteorologists are able to identify the most dangerous parts of a storm by essentially slicing — or cutting — through the storm.
WTVR is also recognized for its legendary involvement in the community. From the station’s “For Kids Sake” program to its sponsorship of the Ukrop’s Monument Avenue 10k, WTVR is involved in scores of outreach programs to help our diverse community.
Additionally, WTVR produces the Virginia Lottery Draw show for various media outlets around the state from its West Broad Street facilities. The syndicated broadcast is produced in the station’s original news studio and original control room — which were both refurbished to accommodate the daily Draw show.
A Station of Firsts
In October of 2003, WTVR changed its newscast branding to “CBS 6 News”. The CBS 6 News operation has won numerous awards in recent years including multiple Emmy awards and the prestigious Edward R. Murrow Awards.
Also in October of 2003, WTVR began producing and airing the long-running teen-quiz program, “Battle of the Brains”, from its main studio. The program spotlights some of the brightest students in the area as they compete in a weekly academic competition between area schools.
In 2004, WTVR became the first television station in Central Virginia to offer daily, streaming video newscasts to internet users. “CBS 6 High Speed News” offers two local newscasts per day on the internet which include daily headlines and weather updates and forecasts.
In 2005, WTVR became the first television station in Central Virginia to create a 24 hour a day “second channel” on its digital tier. Named “CBS 6 Xtra”, the channel currently offers viewers ’24 hour a day’ weather information and is available on Comcast Cable channel 206 and Digital channel 6.2.
In 2006, WTVR became the first television station in Central Virginia to offer its news, sports and weather products to cell phone users. In launching “CBS 6 Everywhere”, the television station was first to link mobile users of web-enabled phones to vital news and weather information.
In 2006, WTVR began producing a daily, local program called “Virginia This Morning”, featuring a lighter look at events going on in Central Virginia. “Virginia This Morning,” which airs weekdays from 9 to 10 a.m., is hosted by Cheryl Miller and Greg McQuade.
WTVR CBS 6 News Broadcast Schedule:
- CBS 6 News This Morning – 4:30 to 7 a.m.
- Virginia This Morning – 9 to 10 a.m.
- CBS 6 News at Noon
- CBS 6 News at 5 p.m.
- CBS 6 News at 5:30 p.m.
- CBS 6 News at 6 p.m.
- CBS 6 News at 7 p.m.
- CBS 6 News at 11 p.m.
- CBS 6 News Saturday Morning – 6 to 7 a.m.
- CBS 6 News Sunday Morning – 6 to 8 a.m.
- CBS 6 News at 6 p.m.
- CBS 6 News at 11 p.m.