Hey. I’m Alix. I grew up in Richmond, VA. I’m a traveler, thinker, writer, dreamer, reader, photographer and citizen of the world. But it is my community that I care the most about.
As far as mainstream media, I started at WTVR CBS 6 as an intern for Mark Holmberg. Prior to my full-time job here I’ve done a lot of freelance work for local media Richmond.com and Pergula, as well as various political and lifestyle websites.
I graduated in 2010 with a Master’s in Multimedia Journalism from Virginia Commonwealth University. The program focus was truly multimedia; covering web design and development, online community management, social media, online journalism, data mining and database management skill-sets, photography and video–in addition to cornerstone classics of traditional journalism.
Ok. So I have a Master’s. Now what? It's an exciting time for journalism, that's what. My job as an interactive producer covers the gamut. The exciting parts are social; extending our newsgathering sources into places we didn't have in the past, which allows more voices, more diversity, into the broadcast. I try to brainstorm ways to make TV and web a more interactive experience. I also do a lot of writing, copy editing and online community management with our social accounts: Twitter, Facebook, Tumblr, Instagram, Pinterest.
I would say that the experience that really helped shape my journalistic style was a 22,000 mile scooter trip through the backroads of America. I learned that someone, anywhere you go, has a story to tell. I became comfortable interviewing and filming complete strangers, about a variety of topics, in a variety of environments.
In addition to print, I am very experienced with video, photography, micro-blogging and audio as reporting tools. I can easily identify which method of reporting will work best for a story.
My true passion is collaborating with people. Please contact me with newstips, general suggestions or comments.