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Carytown retail lineup gets new additions

Zest Clothing & Co. last month at 3140-A W. Cary St. (Mike Platania)

RICHMOND, Va. — Two sets of serial Carytown shop owners are adding to their respective portfolios in the neighborhood, where two national brands are also moving in.

Middleburg couple Tara and Ben Wegdam opened Zest Clothing & Co. last month at 3140-A W. Cary St. The women’s clothing shop is the couple’s third store in the Cary Court retail center, where they also own Lou Lou Boutiques and home goods store Creme de la Creme.

Tara said they jumped at the opportunity to triple down on Cary Court.

“It’s just such a great little shopping center. It’s how people used to shop, it’s just classic,” she said.

Zest is a new retail concept from the Wegdams, who own 32 shops on the East Coast. While their other local shops are more densely stocked, Tara said Zest is deliberately more open.

“Lou Lou and Creme de la Creme are like a treasure hunt,” she said. “Zest is cleaner, it’s more modern. Hopefully it highlights the clothes and is easier to shop.”

Tara said they’re planning to add more Zest locations to their portfolio. They’re converting their Lou Lou shops in Middleburg and Leesburg to Zest stores.

Keep reading to learn about other stores, on RichmondBizSense.com.